The heart and soul of Morris Moor.
The site formerly housed the Philip Morris factory, an industrial cornerstone of Moorabbin that at its peak employed around 800 people.
Today, that same spirit — work ethic, the spirit of community, and a sense of possibility — lives on in Morris Moor.
In a thriving post-war Moorabbin, the population is booming — soon to become one of the fastest-growing municipalities in the state, home to around 25,000 people.
Philip Morris begins operations in Moorabbin, opening its first factory outside of the USA.
The Leaf Stemmery begins operations, processing over 200 tonnes of raw tobacco every week.
The former factory precinct presents a unique opportunity for visionary developer Up Property. Their ambitious 10-year masterplan embraces the site's mid-century heritage, transforming it into a world-class contemporary space — a destination for work, play, food and drink.
Morris Moor is in full swing — a space for entertainment, events, eating, drinking, and merriment in general.
Philip Morris closes its doors, thanking its loyal employees.Many had been part of the community since day one
